1

Offers

Nail your offer and headline. Create an offer that visitors can't resist.

Proof and Trust

2

Identify the proof points and trust builders that your prospects look for.

Images that Work

3

Choose and create images that move the visitor toward action. Avoid business porn!

All of the Elements of a Successful Landing Page

This guide is designed to be handed to your web development team so that they will create high-converting landing pages that turn your traffic into leads and sales.

About the Author
Brian Massey is a Conversion Scientist and founded Conversion Sciences in 2007. He is the author of Your Customer Creation Equation.

Brian Massey
Founder, Conversion Sciences

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12 Pages Guide and Checklist

The Landing Page ROI Checklist

A Complete Checklist for High-converting Landing Pages